The Purpose Of This Contract Is The Provision Of A Comprehensive Service Of Management, Planning, Execution And Optimization Of Advertising Campaigns For The 2026 Talent Arena Event, Promoted By Mwcapital. This Service Includes The Insertion Of Advertising In Offline And Online Channels, With The Aim Of Maximizing The Visibility Of The Event, Increasing The Number Of Records Of Professionals In The Digital Field, And Strengthening Their Positioning As A Reference Appointment In The European Technological Ecosystem.